Comments on: The Secret to Landing Clients Nearly 100% of the Time http://freelanceswitch.com/finding/the-secret-to-landing-clients-nearly-100-of-the-time/ Freelance Advice and Freelance Jobs Sun, 05 Jul 2009 13:09:38 -0700 http://wordpress.org/?v=2.8 hourly 1 By: Yael http://freelanceswitch.com/finding/the-secret-to-landing-clients-nearly-100-of-the-time/#comment-33941 Yael Sun, 15 Feb 2009 03:31:05 +0000 http://freelanceswitch.com/?p=1147#comment-33941 I second John's comment: "This sounds like a great plan if you’re in the business of internet marketing or something like that. I just don’t get how I would work the competitive analysis into my pitch." Jamie, how does a 'competitive analysis' translate to another service? In order to do that in any industry outside of web marketing (using the tools online like spyfu and alexa), where do you get that kind of 'insider info' on the prospect's competitor(s)? For example, I specialize in branding and package design for food and specialty products. How could this translate to my industry or to graphic design services in general? Can you elaborate (provide 'for instance' examples) on the ways a service providing freelancer could approach this outside of your industry? I have a hunch the competitive analysis would depend less on hard data and more on a technique (as you commented later on, creating a 'reciprocal' relationship.) The analysis seems to be the key to the success of this technique, so please provide more in-depth info on how we can tailor it to work. A bit more detail and I think I could come up with a way to apply this. Thanks for a wonderful sales article - we can all use some sharpening of these skills! I second John’s comment: “This sounds like a great plan if you’re in the business of internet marketing or something like that. I just don’t get how I would work the competitive analysis into my pitch.”

Jamie, how does a ‘competitive analysis’ translate to another service? In order to do that in any industry outside of web marketing (using the tools online like spyfu and alexa), where do you get that kind of ‘insider info’ on the prospect’s competitor(s)? For example, I specialize in branding and package design for food and specialty products. How could this translate to my industry or to graphic design services in general?

Can you elaborate (provide ‘for instance’ examples) on the ways a service providing freelancer could approach this outside of your industry? I have a hunch the competitive analysis would depend less on hard data and more on a technique (as you commented later on, creating a ‘reciprocal’ relationship.) The analysis seems to be the key to the success of this technique, so please provide more in-depth info on how we can tailor it to work. A bit more detail and I think I could come up with a way to apply this.

Thanks for a wonderful sales article – we can all use some sharpening of these skills!

]]> By: Sean http://freelanceswitch.com/finding/the-secret-to-landing-clients-nearly-100-of-the-time/#comment-33495 Sean Mon, 02 Feb 2009 16:18:48 +0000 http://freelanceswitch.com/?p=1147#comment-33495 Really cool approach, it's a way a providing upfront value by helping them identify a competitive gap. What subject line do you use for e-mail prospecting? Really cool approach, it’s a way a providing upfront value by helping them identify a competitive gap. What subject line do you use for e-mail prospecting?

]]> By: John http://freelanceswitch.com/finding/the-secret-to-landing-clients-nearly-100-of-the-time/#comment-30924 John Thu, 27 Nov 2008 09:33:21 +0000 http://freelanceswitch.com/?p=1147#comment-30924 I guess I'm stupid...I don't see how in the world this would work in my line of business, which is custom software development. Competitive analysis? Of what? Customers come to me when they need software written specifically for their business. I'm missing something here. This sounds like a great plan if you're in the business of internet marketing or something like that. I just don't get how I would work the competitive analysis into my pitch. Am I really that stupid? I guess I’m stupid…I don’t see how in the world this would work in my line of business, which is custom software development. Competitive analysis? Of what? Customers come to me when they need software written specifically for their business. I’m missing something here. This sounds like a great plan if you’re in the business of internet marketing or something like that. I just don’t get how I would work the competitive analysis into my pitch. Am I really that stupid?

]]> By: Zuz http://freelanceswitch.com/finding/the-secret-to-landing-clients-nearly-100-of-the-time/#comment-30873 Zuz Tue, 25 Nov 2008 23:22:47 +0000 http://freelanceswitch.com/?p=1147#comment-30873 Very good article but I challenge your integrity as a professional: "Tell them that you’ll want to put your best expert on the project and you need to check availability." and then post the job on a board and pick up a stranger you have never worked with??!?!?!?! Very good article but I challenge your integrity as a professional:

“Tell them that you’ll want to put your best expert on the project and you need to check availability.”

and then post the job on a board and pick up a stranger you have never worked with??!?!?!?!

]]> By: Landing Clients Nearly 100% of the Time, Car Insurance by the Mile, and 91 Ways to Become a Better Developer | Software by Rob http://freelanceswitch.com/finding/the-secret-to-landing-clients-nearly-100-of-the-time/#comment-30862 Landing Clients Nearly 100% of the Time, Car Insurance by the Mile, and 91 Ways to Become a Better Developer | Software by Rob Tue, 25 Nov 2008 17:36:22 +0000 http://freelanceswitch.com/?p=1147#comment-30862 [...] The Secret to Landing Clients Nearly 100% of the Time - I almost didn’t post this link here I think it’s so good and wanted to keep it to myself. It’s written by an internet marketing consultant, but the message applies to web design, web development, and software development just the same. The point of the entire article is a quote about halfway down - if you do nothing else, read the section titled “How to Land Your Client, Every Time.” [...] [...] The Secret to Landing Clients Nearly 100% of the Time – I almost didn’t post this link here I think it’s so good and wanted to keep it to myself. It’s written by an internet marketing consultant, but the message applies to web design, web development, and software development just the same. The point of the entire article is a quote about halfway down – if you do nothing else, read the section titled “How to Land Your Client, Every Time.” [...]

]]> By: Spreading Love - November 08 Week 01 | Mr Javo dot Com http://freelanceswitch.com/finding/the-secret-to-landing-clients-nearly-100-of-the-time/#comment-29998 Spreading Love - November 08 Week 01 | Mr Javo dot Com Sat, 01 Nov 2008 12:32:13 +0000 http://freelanceswitch.com/?p=1147#comment-29998 [...] The Secret to Landing Clients Nearly 100% of the Time by Jaime on Freelance Switch. [...] [...] The Secret to Landing Clients Nearly 100% of the Time by Jaime on Freelance Switch. [...]

]]> By: Dean http://freelanceswitch.com/finding/the-secret-to-landing-clients-nearly-100-of-the-time/#comment-29163 Dean Fri, 10 Oct 2008 23:44:57 +0000 http://freelanceswitch.com/?p=1147#comment-29163 I've been a sales and marketing professional since 1971. This is one of the best sales tactics I've ever seen. I'm a 95% closer myself. Well done! I’ve been a sales and marketing professional since 1971. This is one of the best sales tactics I’ve ever seen. I’m a 95% closer myself. Well done!

]]> By: Rahul http://freelanceswitch.com/finding/the-secret-to-landing-clients-nearly-100-of-the-time/#comment-26681 Rahul Sat, 09 Aug 2008 15:29:10 +0000 http://freelanceswitch.com/?p=1147#comment-26681 I must say this is one of the best articles I have read in a long time from. Quite interesting and inspiring too. Thanks. I must say this is one of the best articles I have read in a long time from. Quite interesting and inspiring too. Thanks.

]]> By: How to Get New Clients: The Ultimate Guide - The Freelance Studio http://freelanceswitch.com/finding/the-secret-to-landing-clients-nearly-100-of-the-time/#comment-25955 How to Get New Clients: The Ultimate Guide - The Freelance Studio Fri, 25 Jul 2008 10:47:56 +0000 http://freelanceswitch.com/?p=1147#comment-25955 [...] pitch that bites at their fears and promises a rich future.  As an incredible Freelance Switch post recently said, you can tell your prospect all about what their competition does, and what you can [...] [...] pitch that bites at their fears and promises a rich future.  As an incredible Freelance Switch post recently said, you can tell your prospect all about what their competition does, and what you can [...]

]]> By: Ugens links på del.icio.us (29.06.08 - 04.07.08) | Morten Gade http://freelanceswitch.com/finding/the-secret-to-landing-clients-nearly-100-of-the-time/#comment-25909 Ugens links på del.icio.us (29.06.08 - 04.07.08) | Morten Gade Thu, 24 Jul 2008 01:29:55 +0000 http://freelanceswitch.com/?p=1147#comment-25909 [...] : The Secret to Landing Clients Nearly 100% of the Time - FreelanceSwitch - The Freelance Blog. [...] [...] : The Secret to Landing Clients Nearly 100% of the Time – FreelanceSwitch – The Freelance Blog. [...]

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