Comments on: Old-school Marketing for Old-school Clients: Using Pamphlets, Letters and Postcards http://freelanceswitch.com/finding/old-school-marketing-for-old-school-clients-using-pamphlets-letters-and-postcards/ Freelance Advice and Freelance Jobs - FreelanceSwitch Fri, 21 Nov 2008 11:55:19 +0000 http://wordpress.org/?v=2.5 By: Best Business Articles From Around The Web | Bootstrapping Guerrilla Marketing Blog http://freelanceswitch.com/finding/old-school-marketing-for-old-school-clients-using-pamphlets-letters-and-postcards/#comment-26705 Best Business Articles From Around The Web | Bootstrapping Guerrilla Marketing Blog Sun, 10 Aug 2008 05:47:09 +0000 http://freelanceswitch.com/?p=1124#comment-26705 [...] Old school marketing for old school clients - For all of us who are technology driven, this is a nice wake up call; not all of your clients will know what “web 2.0″ - “twitter” or “rss” is and they also won’t respond to marketing that doesn’t seem “normal” to them. You’ve got to cater to your clients thoughts, and this article does a great breakdown of this topic. [...] […] Old school marketing for old school clients - For all of us who are technology driven, this is a nice wake up call; not all of your clients will know what “web 2.0″ - “twitter” or “rss” is and they also won’t respond to marketing that doesn’t seem “normal” to them. You’ve got to cater to your clients thoughts, and this article does a great breakdown of this topic. […]

]]> By: PstCrdMktguru http://freelanceswitch.com/finding/old-school-marketing-for-old-school-clients-using-pamphlets-letters-and-postcards/#comment-26524 PstCrdMktguru Wed, 06 Aug 2008 22:12:24 +0000 http://freelanceswitch.com/?p=1124#comment-26524 Chris, Great postcard marketing plug. I think that you hit it right on the money: you need to be targeted in your postcard marketing campaigns because they cost time and money. Marketing with postcards can be a great way to keep in touch with old clients. Marketing postcards can also bring in new clients if you get solid mailing lists. Postcard business marketing is important to help create a foundation, but at the same time business postcard marketing certainly helps grow a small business as well. Thanks for the insight Chris! Chris,

Great postcard marketing plug. I think that you hit it right on the money: you need to be targeted in your postcard marketing campaigns because they cost time and money. Marketing with postcards can be a great way to keep in touch with old clients. Marketing postcards can also bring in new clients if you get solid mailing lists. Postcard business marketing is important to help create a foundation, but at the same time business postcard marketing certainly helps grow a small business as well. Thanks for the insight Chris!

]]> By: Remington http://freelanceswitch.com/finding/old-school-marketing-for-old-school-clients-using-pamphlets-letters-and-postcards/#comment-26422 Remington Mon, 04 Aug 2008 13:08:18 +0000 http://freelanceswitch.com/?p=1124#comment-26422 This is something that I have been considering doing for some time now. Thank you for the insightful article. This is something that I have been considering doing for some time now. Thank you for the insightful article.

]]> By: Cristi http://freelanceswitch.com/finding/old-school-marketing-for-old-school-clients-using-pamphlets-letters-and-postcards/#comment-26414 Cristi Mon, 04 Aug 2008 06:35:19 +0000 http://freelanceswitch.com/?p=1124#comment-26414 I'm not so sure if this is the kind of message I want to send. In a way this is spam even if it's nicely put. However I do believe this will work and help others to be aware of your presence. Who knows from where the next project comes! I’m not so sure if this is the kind of message I want to send. In a way this is spam even if it’s nicely put. However I do believe this will work and help others to be aware of your presence. Who knows from where the next project comes!

]]> By: Jon http://freelanceswitch.com/finding/old-school-marketing-for-old-school-clients-using-pamphlets-letters-and-postcards/#comment-26403 Jon Sun, 03 Aug 2008 23:57:12 +0000 http://freelanceswitch.com/?p=1124#comment-26403 All of this is excellent advice EXCEPT something that was mentioned in "Always Follow Up." I think you should never stop by a business unannounced. When people come into our office we all talk about them as soon as they leave and profess how rude they were for coming in without an appointment. Furthermore, if we don't call them back it's because we don't want their services. All of this is excellent advice EXCEPT something that was mentioned in “Always Follow Up.”

I think you should never stop by a business unannounced. When people come into our office we all talk about them as soon as they leave and profess how rude they were for coming in without an appointment. Furthermore, if we don’t call them back it’s because we don’t want their services.

]]> By: 08/03/2008 Writing Jobs and Links : PoeWar.com Writer’s Resource Center http://freelanceswitch.com/finding/old-school-marketing-for-old-school-clients-using-pamphlets-letters-and-postcards/#comment-26396 08/03/2008 Writing Jobs and Links : PoeWar.com Writer’s Resource Center Sun, 03 Aug 2008 18:13:54 +0000 http://freelanceswitch.com/?p=1124#comment-26396 [...] Old-school Marketing for Old-school Clients: Using Pamphlets, Letters and Postcards: Not everything needs to be social media and SEO. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...] […] Old-school Marketing for Old-school Clients: Using Pamphlets, Letters and Postcards: Not everything needs to be social media and SEO. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]

]]> By: crazy wabbit http://freelanceswitch.com/finding/old-school-marketing-for-old-school-clients-using-pamphlets-letters-and-postcards/#comment-26370 crazy wabbit Sat, 02 Aug 2008 20:47:56 +0000 http://freelanceswitch.com/?p=1124#comment-26370 I gave this a shot last year, targeted some few hundred handpicked businesses and followed up with all your advice but no results. There is no simple way of getting new clients, most powerful one is word of mouth and that happens with time as your client base grows. I still have not given up on the old school marketing and will give it another go. Finding a way to get a client most of the time is like finding a way to baldness in a bottle. Good luck to very one. I gave this a shot last year, targeted some few hundred handpicked businesses and followed up with all your advice but no results. There is no simple way of getting new clients, most powerful one is word of mouth and that happens with time as your client base grows. I still have not given up on the old school marketing and will give it another go. Finding a way to get a client most of the time is like finding a way to baldness in a bottle. Good luck to very one.

]]> By: Enrique http://freelanceswitch.com/finding/old-school-marketing-for-old-school-clients-using-pamphlets-letters-and-postcards/#comment-26368 Enrique Sat, 02 Aug 2008 17:22:02 +0000 http://freelanceswitch.com/?p=1124#comment-26368 Niiiiice!! I´ve been trying some of that actually. With no results. I´ve been using a lot of design terms... Thanks, Enrique http://www.EnriqueVillalobos.com.br Niiiiice!!

I´ve been trying some of that actually. With no results.

I´ve been using a lot of design terms…

Thanks,

Enrique
http://www.EnriqueVillalobos.com.br

]]> By: Antonio http://freelanceswitch.com/finding/old-school-marketing-for-old-school-clients-using-pamphlets-letters-and-postcards/#comment-26362 Antonio Sat, 02 Aug 2008 08:05:20 +0000 http://freelanceswitch.com/?p=1124#comment-26362 Websites are great, but receiving a booklet WITH examples of work shows that you took the extra step to have something printed. Just make sure it looks damn good and only send something out to real potential leads, so it doesnt end up in the trash. Antonio Artifice Studios http://www.artificestudios.com Websites are great, but receiving a booklet WITH examples of work shows that you took the extra step to have something printed. Just make sure it looks damn good and only send something out to real potential leads, so it doesnt end up in the trash.

Antonio
Artifice Studios
http://www.artificestudios.com

]]> By: Sam http://freelanceswitch.com/finding/old-school-marketing-for-old-school-clients-using-pamphlets-letters-and-postcards/#comment-26361 Sam Sat, 02 Aug 2008 07:54:42 +0000 http://freelanceswitch.com/?p=1124#comment-26361 I do something weird which I'm not sure if marketers also do. Whenever I send envelopes, I make sure that my business card is included with my own signature on it. Businessman are busy, if they need you, they won't look for your envelopes to reach you. Instead, they would search their list of contacts from their business cards container and hopefully, they will place your business card there for future retrieval. How many times I got calls from clients and when I asked them how they got to contact me, they would tell me that I gave them my business card. The last point which the author mentioned above is I believe is the most important. However, I don't wait for months before I do the follow up. Normally 2 or 3 days will do, to ensure that they will still remember that you sent them your marketing stuffs. Sam Fix My Personal Finance http://fixmypersonalfinance.com I do something weird which I’m not sure if marketers also do. Whenever I send envelopes, I make sure that my business card is included with my own signature on it. Businessman are busy, if they need you, they won’t look for your envelopes to reach you. Instead, they would search their list of contacts from their business cards container and hopefully, they will place your business card there for future retrieval. How many times I got calls from clients and when I asked them how they got to contact me, they would tell me that I gave them my business card.

The last point which the author mentioned above is I believe is the most important. However, I don’t wait for months before I do the follow up. Normally 2 or 3 days will do, to ensure that they will still remember that you sent them your marketing stuffs.

Sam
Fix My Personal Finance
http://fixmypersonalfinance.com

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