Many people, as do I, believe that everything you do in your business amounts to marketing. If that’s the case then isn’t it sensible to think about what you do in terms of how it appears to your clients & prospects and optimise this as much as possible? This is partcularly relevant if your marketing relies on word-of-mouth…surely you’d like to know and, to some extent influence what clients say about you to others even if it’s just through well-thought out actions and processes as you work with them.

@Martijn - thank you! I agree…it is a bit flippant to advise people to “research your market” etc. when I think that many don’t really know how to go about this. I have written an article that gives some pointers on how to do this which will hopefully be published here some time soon.

@Kristi Holl - that’s exactly the kind of scenario I was thinking of! Toys/things for kids…they obv have to want the product and pester their parents to buy it…pester power rules!!

@Andy - thanks, couldn’t agree more

@Greg - perhaps there’s the same sort of mentality when it comes to indie band marketing as some freelancers have about it

The best marketing works for you while you are sleeping or working on something else… and suddenly more work just drops in your lap. If you’re not doing all you can to push your brand and your message especially during the busy times, you’ll find the busy times won’t last.

Marketing takes time to get traction, so don’t start too late and find yourself desperate for work.

By the way, linda, if you’re that busy, RAISE YOUR RATES.