Comments on: How To Promote Your Graphic Design Business – Part One http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/ Freelance Advice and Freelance Jobs - FreelanceSwitch Fri, 05 Sep 2008 07:12:55 +0000 http://wordpress.org/?v=2.5 By: simonshullfoust.com http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-25297 simonshullfoust.com Thu, 10 Jul 2008 20:21:36 +0000 http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-25297 [...] How To Promote Your Graphic Design Business Part 1 [...] […] How To Promote Your Graphic Design Business Part 1 […]

]]> By: Kennith Buck http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-21007 Kennith Buck Sat, 19 Apr 2008 04:47:34 +0000 http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-21007 diplomyelia cyclus woolshed bromiodide unfellowlike abdiel millenniarism propatriotic <a href="http://www.smithclubnyc.org" rel="nofollow">Smith College Club of New York City</a> http://www.saddicts.com/ diplomyelia cyclus woolshed bromiodide unfellowlike abdiel millenniarism propatriotic
Smith College Club of New York City
http://www.saddicts.com/

]]> By: Bob McClain http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-18829 Bob McClain Mon, 24 Mar 2008 17:00:02 +0000 http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-18829 i'm a freelance copywriter. When I see statements like "brush up on your copywriting skills" I get a little concerned. That's like telling me to "brush up on my graphic design skills". I recommend that you find a good local copywriter to write your marketing copy for you. It won't be that expensive for something small like a postcard and your reponse rate will be much higher. If you still want to write your own copy, please visit my website for some great articles on copywriting. While I specialize in web copy, there's still some great, free information that can help you get a bigger bang from any of your marketing materials. First, go to the Articles page and then visit my blog for more great information. Hey, it's free! http://wordsmithbob.com/copywriting-articles.html http://wordsmithbob.com/blog/ i’m a freelance copywriter. When I see statements like “brush up on your copywriting skills” I get a little concerned. That’s like telling me to “brush up on my graphic design skills”. I recommend that you find a good local copywriter to write your marketing copy for you. It won’t be that expensive for something small like a postcard and your reponse rate will be much higher.

If you still want to write your own copy, please visit my website for some great articles on copywriting. While I specialize in web copy, there’s still some great, free information that can help you get a bigger bang from any of your marketing materials.

First, go to the Articles page and then visit my blog for more great information. Hey, it’s free!
http://wordsmithbob.com/copywriting-articles.html
http://wordsmithbob.com/blog/

]]> By: Dominika http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-17405 Dominika Thu, 28 Feb 2008 21:10:39 +0000 http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-17405 Hi I'm a 'budding' designer and I just had a question regarding prospective clients. I would like to get my feet wet and start freelancing... but I have no idea how to go about finding clients... and who to give my buisness cards/mailers to??!! What kind of companies should I be looking?? and let's say I only do print design (flyers, brochures, posters, logos,etc)... who within those companies is in charge of hiring the designer to do jobs for them?? Any help would be incredibly appreciated!!! Thank you Hi I’m a ‘budding’ designer and I just had a question regarding prospective clients. I would like to get my feet wet and start freelancing… but I have no idea how to go about finding clients… and who to give my buisness cards/mailers to??!! What kind of companies should I be looking?? and let’s say I only do print design (flyers, brochures, posters, logos,etc)… who within those companies is in charge of hiring the designer to do jobs for them??
Any help would be incredibly appreciated!!!
Thank you

]]> By: TheSkyWasPink http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-6815 TheSkyWasPink Sat, 25 Aug 2007 04:02:15 +0000 http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-6815 [...] I read both articles on Freelanceswitch.com about how to promote your graphic design business part one and part two, and also the 10 essential free or cheap ways to market your freelance work. This is [...] […] I read both articles on Freelanceswitch.com about how to promote your graphic design business part one and part two, and also the 10 essential free or cheap ways to market your freelance work. This is […]

]]> By: » How To Promote Your Graphic Design Business – Part Two http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-6473 » How To Promote Your Graphic Design Business – Part Two Sat, 18 Aug 2007 10:35:13 +0000 http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-6473 [...] Last week we offered best-practice promotion for all freelance artists. Now let’s examine some ideas for artists who want to go a step further. How can you market your business to double, treble, even quadruple your regular income? [...] […] Last week we offered best-practice promotion for all freelance artists. Now let’s examine some ideas for artists who want to go a step further. How can you market your business to double, treble, even quadruple your regular income? […]

]]> By: Martha Retallick http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-6351 Martha Retallick Tue, 14 Aug 2007 18:37:19 +0000 http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-6351 I'm a strong believer in the call-mail-call approach. Meaning that first, I call someone to determine if there's interest in what I offer. (You may have heard this referred to as "qualifying the lead.") If there's interest, then that company gets added to my mailing list for further follow up. This is the second "call" in the call-mail-call sequence. I've found that just mailing things to unqualified folks is a good way to blow through a lot of money in a hurry. Better to call and qualify first. I’m a strong believer in the call-mail-call approach. Meaning that first, I call someone to determine if there’s interest in what I offer. (You may have heard this referred to as “qualifying the lead.”)

If there’s interest, then that company gets added to my mailing list for further follow up. This is the second “call” in the call-mail-call sequence.

I’ve found that just mailing things to unqualified folks is a good way to blow through a lot of money in a hurry. Better to call and qualify first.

]]> By: Jay http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-6302 Jay Mon, 13 Aug 2007 13:23:59 +0000 http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-6302 Did anyone else stop reading at this line: "Buying a dot.com address and uploading it onto a website browser should cost around $25."? Did anyone else stop reading at this line: “Buying a dot.com address and uploading it onto a website browser should cost around $25.”?

]]> By: Jermayn Parker http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-6285 Jermayn Parker Mon, 13 Aug 2007 03:29:12 +0000 http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-6285 Yeah you do need a website, even if it just is a web slideshow of your work... Yeah you do need a website, even if it just is a web slideshow of your work…

]]> By: Casey L. Jones http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-6247 Casey L. Jones Sun, 12 Aug 2007 04:18:26 +0000 http://freelanceswitch.com/designer/how-to-promote-your-graphic-design-business-%e2%80%93-part-one/#comment-6247 I very much disagree with the following statement: "Aim high; large corporations with multiple departments make better leads than small or medium-sized businesses. The work you get from a big company is likely to be more lucrative and on-going." I've gotten more leads from a client who is a one man show over a client who is a telecommunications corporation. I get referrals from both. Regardless of the size of the client's company, if they love your work they WILL refer you to others. No if's and's or but's about it. I very much disagree with the following statement:

“Aim high; large corporations with multiple departments make better leads than small or medium-sized businesses. The work you get from a big company is likely to be more lucrative and on-going.”

I’ve gotten more leads from a client who is a one man show over a client who is a telecommunications corporation. I get referrals from both. Regardless of the size of the client’s company, if they love your work they WILL refer you to others. No if’s and’s or but’s about it.

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