“…remind people about the nasty things in life they seek to irradiate…”

If you’re presenting yourself as a copywriter, and not just any copywriter but one talented enough and experienced enough to give advice to others and write a book on the subject, the very least you could do for your copy is proofread it to ensure it makes sense.

Typos are one thing, and I understand they can creep in, as they have here, in blog writing where supposedly the bar for quality copy is a little lower than in other more traditional media, but using words such as ‘irradiate’ without even looking up their meaning is a mistake no copywriter should make.