Maintaining Your Human Identity in a Cyber Career
Kristen FischerIt was just the other day when I submitted a writing assignment. After saving my final draft and sending it off to my boss, I took a deep breath. It was another success for a regular gig, and I had managed to get it done before deadline—as always.
But just when I thought everything was fine, a return email from my boss with a replied subject line appeared in my inbox. Expecting him to confirm he received the project, I unknowingly opened up the email to find a statement that set me off. After telling me there was an error in the title, he wrote, “Come on!”
Now, I know what “Come on!” feels like when you’re being cheered on or motivated. This was not that kind of two-word phrase. It was a snap. A sarcastic brush off that shocked me. First, I had made a mistake, which is always frustrating to cope with because I want every client to be satisfied with my work. But more so, it was how my boss said it that upset me most. It was like he was spitting out nasty comments to someone who didn’t matter, and he could say it because we weren’t face to face.
Who does he think he is, I asked myself. What’s so hard about saying, “There’s an error on the title. Please fix it and return.”
This is when it hit me, how important cyber manners are. And while I let my boss off the hook because he’s friendly most of the time via email (we’re on opposite sides of the country and have never met), it still got me to thinking about how vital it is to maintain your identity as a human as you interact with others via the Internet. Whether or not it was a disciplinary action, the fact that he did it at all without more of an explanation—or a polite tone—made my mind take it in the worst way at first. It was if I was back in an office working 9 to 5 when my boss would brashly criticized me in a few accusatory statements and walk away before we could discuss it. That’s entirely why I started working from home, mostly as my own boss. Rarely do clients express dissatisfaction, and when they do, they’ve usually always guided me towards completing the project to their taste. Not this guy. It was just two little words that had me baffled. For a second, I was afraid I was being dismissed—literally.
So, what’s the lesson learned? Whether you’re the boss or not, there are easy ways to make sure you keep a humanistic aura when you craft an email to ensure that you don’t come off as an untouchable. And it doesn’t include emoticons
Choose Your Words. You know how things can get taken out of context over email. Make sure to convey if you are pleased about something, or even displeased. Leaving someone with a few words—“Whatever.” or the alleged “Come on!”—leaves someone wondering if they did something wrong. Be articulate, and explain what you have to say. In my boss’s case, he didn’t need to discipline me over email in two words. And if he felt the need to correct me, he should have explained the error and reminded me to be careful with my assignments. Short phrases and one-word replies can appear snide and rude—like you’re talking to something, not someone, one who doesn’t matter. When it comes to business, clients need to feel special and that they can talk to you even over the impersonal form of communication known as email.
Use a Name. Who knows who you’re addressing when you start off an email with the first word of a sentence. A greeting will help make it more personal. In addition, use a salutation and sign your name, even just your first name if you’re comfortable enough with a client or supervisor.
Enable Contact. It’s very important that someone can contact you in a way other than email. So have your phone number in a signature to your message. While some people don’t agree with releasing this information, if you’re in business, you can’t hide behind a computer. Giving business associates your phone number shows that they can reach you should they wish to talk.
Gab a Little. You shouldn’t be recapping your weekend, but it’s never bad to tell someone you hope they had a nice time on their vacation after you ramble on in a message about business. I find this often leads to more personalized email, and a strong business relationship. While you may not want to get too carried away talking about personal things over email with a client or boss, I think it’s okay to get to know a supervisor or customer. In addition, it’s okay to be conversational, but if you start to include slang or—dare I say it—acronyms like OMG, BFF or IDK, that’s really pushing it, and can make you look unprofessional, too. Save it to talk to friends, or your kids.
It’s a harsh world out there. And as freelancers now knowing many of the people we interact with in person, it’s even more important to portray to your clients and bosses that you’re human. Since you use email a lot, you may as well learn how to use it to your benefit. It doesn’t have to be a cold, impersonal form of communication. But boy, it can be!
After all, all of us make typos. There just won’t be any in this article…I hope.
Kristen Fischer is a freelance writer living in New Jersey. Her first book, Creatively Self-Employed: How Writers and Artists Deal with Career Ups and Downs is available at www.creativelyselfemployed.com






















Valentina
June 4th, 2007
These are all great tips for less-impersonal emails
I think that adding a personal touch while customizing your messages by using a personal style in every email(a custom combination for fonts, colors and so on) may help too.
Ali
June 4th, 2007
Thankfully so far in my freelancing career I haven’t had any serious brushes like this.
But some good tips nonetheless to keep a freelancers human identity intact.
Joel Laumans
June 4th, 2007
Nice post, it is always a good idea to be reminded that we are human (even though we are hiding behind computers with internet connections)… fortunately for some, and unfortunately for others, it becomes easy to act differently while ‘cybering’ as opposed to real life.
++recommend
Collis
June 4th, 2007
I realise this makes me look like a bit of a noob, but what do BFF and IDK stand for? I know OMG, but those two I’ve never heard before!
Ryan Allen
June 4th, 2007
IDK = I don’t know, BFF… I wouldn’t have a clue!
kristen
June 4th, 2007
Thanks for the positive feedback. I like to draw upon negative experiences to help myself learn. I appreciate the feedback, TYVM. (Thank you very much!)
Gloria Hildebrandt
June 4th, 2007
I’m confused and troubled. Confused by the word “boss” when I think you mean “client.” If you DO mean client, then I’m troubled that you would use “boss.” That word implies a hierarchy where you’re at the bottom, while a client is in a consulting relationship with you. If you’re in a consulting relationship, presumably you have specialized skills or ideas to offer. The comment “Come on!” suggests the error in the title was really basic and should have been caught by you. I can see that this felt belittling to you, but when someone who’s your equal (a friend, co-worker, partner) says this, s/he is saying “This isn’t like you, you should know better.” Usually, we reply with “You’re right, sorry, my mistake, I was daydreaming, you now have proof that I’m human!” I guess what I’m saying is that it seems as if you took this comment as very hard criticism from your superior, instead of from an equal who might have been chiding you for making a basic error. Like people who are bad at arithmetic delighting in catching an error in addition by someone great in math. We mustn’t regard our clients or editors with awe. We are doing them a service by providing great work. Sometimes we’ll make mistakes.
Jack Sleight
June 4th, 2007
I think BFF is most commonly either “Best Friends Forever” or “Best Foot Forward”. For even more:
http://www.acronymfinder.com/af-query.asp?String=exact&Acronym=BFF&Find=Find
http://www.acronymattic.com/results.aspx?q=BFF
Jonathan Snook
June 4th, 2007
BFF = Best Friends Forever, kwim.
@Gloria: the problem, as the article, so eloquently put it, is that without social cues, we tend to take even the smallest quip in the most negative sense. I’ve fallen victim to missing sarcasm and what not. Basically, whether from a boss, a client, or a co-worker, when using email, one has to be careful with how they word things. And maybe adding on an emoticon at the end would help (although, I tend to only do this with friends and try not to use this with clients).
Anne-Marie
June 4th, 2007
To Jonathan: Yes, sarcasm goes over most people’s heads, even when you are there in person - so don’t use it.
Also, when we do get these quips, remember to factor in a cooling period before replying. Most of the time you get over whatever nasty thing someone wrote (even if they didn’t mean to be nasty) and find it a waste of your time to reply.
Bottom line: be professional, be nice, and try to use a little humor.
henry
June 4th, 2007
hey nice article there:)
yep, over the course of my work i realized keeping a friendly but polite tone in my emails help a lot in creating a great envrionment to work in. not only that you might end up making a friend out of the person on the other side too.
Armen
June 4th, 2007
I totally agree. We ought always to deal with people exactly how we’d deal with them to their face, and how we’d like to be confronted ourselves.
I recently wrote a post along similar lines - Does Your Reputation Match Your Character?
Ryan
June 4th, 2007
My wife refers to these messages as “Nastygrams”. I love that. It’s the perfect description.
kristen
June 4th, 2007
Haha Ryan, this is so true. As is taking cool-off time, which I did in this situation. I think Jonathan Snook understands where I was coming from well. Because with two words, you don’t know what a boss or a client needs. In this case, it was my boss, because it’s a regular gig though I do it from home. Those lines absolutely can be blurred by the way.
Thanks for the support, guys:) I’m glad you enjoyed the article.
Emoticons are okay in blog posts, right?
Emma
June 4th, 2007
I’ve had to deal with a similar response from a client. It’s bad enough that they weren’t happy with something, but the fact that they said it the way they did, was just plain rude.
I decided to not write back, and simply cut my losses. I’d rather do work for people that will respect me, then bust my butt for unappreciative bosos.
The funniest thing about it, is that I received an email a month later requesting the very work I was previously criticized for as well as payment.
Wayde Christie
June 4th, 2007
I had a situation where a new client was very pushy from the get-go, and this attitude quickly degraded into plain rudeness. I politely explained that I had other clients as well as him, and that I had dealt with his many requests in a timely manner.
I went on to say that I thought he was being pushy and rude, and was surprised when he replied very apologetically. His defense was that he was too busy to add any niceties to his emails, but after I explained it was easy to interpret that as rudeness, the tone of his emails changed completely.
Our relationship ended very amicably. He paid me a bonus and provided me with a glowing written reference.
I hate to think where things would’ve ended up had I not taken the time to express my feelings.
John Brougher
June 5th, 2007
This issue is coming up a lot, and I think it’s very important (here and on the Rookie Designer podcast, among other places).
My two cents are that, as silly as they come across as, exclamation points and emoticons can be very powerful when used responsibly. Even inspirational or otherwise praising messages (”Good job.”) can seem cold or even demeaning when using only periods. Similarly, emoticons can help convey a happy emotion when the words you’re using might indicate a more combative response than you intend (”Guess I’ll just have to stay late.
).
Rajesh Shakya
June 5th, 2007
Yes, you discussed correctly.
Please read my posts in-line with this article at:
http://www.rajeshshakya.com/category/business_communications/
Rajesh Shakya
Pristine
June 5th, 2007
John, I totally agree with you. Indeed, a plain “good job.” does come across as very cold. When you mention something like “Guess I’ll have to stay up late finishing the job” without an emoticon, what might seem like a casual remark in actual conversation carries a somewhat, in this context, dissatisfied tone.
I’m an English student and one rule of thumb (at least, in high school) is that for every page of writing you have, you shouldn’t have more than 3 exclamation points–that is, one exclamation point for each of three separate instances and a single !!! or !! is totally unacceptable. But, when writing online or in e-mails, that rule is I virtually throw out the window; of course, I try not to use it to excess so that everything becomes hard! to! read! Certainly, exclamation points do serve a valuable purpose. When I e-mail to friends, especially, I like to start off with Hi! or Hey! occasionally rather than Hi, or Hey,.
Ben
June 6th, 2007
I had a client tell me “come on” before as well and it sucks. Good advice.
Thanks!
Jeff
June 6th, 2007
Couple things…:
It appears your “boss” [or more appropriately “client”] has learned that you deliver good stuff. That creates expectations for everything going forward. Appears you let him down, in his expectation.
Second, you don’t know what’s going on at his end… mebbe he forwarded it to his “boss” without looking, assuming your good stuff was in there, and got his wrist slapped.
Or he’s under other pressures.
Sure, we should all count to ten before replying, but that’s not the real world… not your, his.
First thing I woulda done was picked up the phone and restored the human interaction, and fired the corrected document back without hesitation.
The dizzying speed in which computers/email let us exchange our words and work often leads to “miscommunication”… stuff we wish we could take back five, ten seconds later.
Get up off the floor.
Dust yourself off and get on with it.
You’re only as good as your last delivery in this biz. If it’s too hot, get out now.
Oh, and keep the emoticons [ewwwwwww!] for family and close friends.
Rhys
June 8th, 2007
I get this all the time at my current job. With people in the other offices in the US or UK, they tend to NOT address me by my name or even a simple “hello”, “hey” or even “hi”.
The emails just have the content of their problem (I’m a website looker after - I hate the title webmaster), with their default signature.
There is only one person out of the 10 people I deal with who will always say “Hey Rhys” or something along those lines and will also wish me a good weekend or even ask about it. She tends to get her requests done straight away
MK
June 21st, 2007
totally agree, especially when your mode of contact/review is over email, an irritated tone in an email can sour a project very quickly! great post!
Rebecca Laffar-Smith
December 18th, 2007
This is a fantastic topic, Kristen! It’s often easy to forget there are real people behind these screens. I’m always particularly aware of that fact because I’ve felt the impact of careless tones and words via the web. Everyone deserves the respect and consideration we would give a person face to face.
Then again, it’s possible some of the culprits are brash in person too. Sometimes there are rude and inconsiderate web users who are rude and inconsiderate simply because they are, online and off.
If only there were a way to teach common decency and diplomacy. Alas, it’s those who need it most who would never seek to learn.