How to Identify the 3 Types of Flaky Clients
Kristen FischerEven though it’s almost Fall and it isn’t snowing yet, the flakes are everywhere.
Flakes—as in, clients. Chances are you’ve dealt with some flakes: clients that don’t call back or believe in confirming appointments and such. They’ve always got an excuse and they always want more of your time—for no charge, of course.
Here’s how to identify flakes and cope with clients who just can’t put one foot in front of the other.
Wet flakes
You know those flakes that come down and look so great, but never stick? Yep, those are the wet ones. The client is nice and things look pretty from afar, but there’s no accumulation (or in our case, money). An example of a wet flake would be the type of client that tells you their grand plans yet can never set anything in stone. Or the one that misses meetings yet apologizes profusely and always has some sort of heart-wrenching excuse. The best thing to do in this case is throw the ball in their court. For example, you can tell them it’s okay they missed the meeting and when they’re ready to sign the contract, set deadlines and get moving, you’re more than willing to help. In my case, if I’ve given them a free consultation, I tell them that I can hold more meetings with them but they’re going to be billed.
Common verbal excuses:
- “That sounds nice. Let me call around and see if there’s anyone else I’d like to use.” (After you’ve taken the time to explain how things work and write up specific rates and an estimate for the client. No fault there, but still flaky.)
- “I’ll get back to you on this.” (And they never do, leaving you to wonder if you should call back, and how much follow up is needed. When you do hear back, they rush you off the phone but say they’re still interested.)
- “Naaa, I’ve decided I’m not going to do that right now.” (After you’ve had a consultation, collected materials and are just about to get the contract signed. And yes, after they’ve left you hanging by phone and email, not returning any messages.)
Tiny flakes
A tiny flake is similar to a wet flake in that they need some pushing, but these types of flakes move in micromovements, so you’re not sure if they’re going to accumulate either. Instead of a free consultation, they want your time in a series of discussions. Or they want you to participate in a few useless meetings until they decide they’re ready to use you on the project. Or they want you to do part of the work free so they can “see” what it’s like. Best bet again is to toss the ball in their court and set your boundaries. Attend the meetings if you want the gig—but make sure it’s part of what you’re getting paid for instead of giving away a bunch of freebies. And make sure they’ve signed something and you’ve tossed some deadlines at them to keep things moving. It’s fine to give people time to think about things. While you shouldn’t rush clients, you do want to make sure you’re on the same timeline as them.
Common verbal excuses:
- “Why don’t you call me next week and we’ll talk about this some more?” (After you’ve spent a half hour talking to them last week and another half hour repeating how things will work this week.)
- “I think I’m going to need to think about this for a while.” (After they’ve had weeks or months to ponder things and you’ve given them everything they need to get started.)
Icy flakes
These are the mean ones. The ones that, after you remind them you had yet another meeting they didn’t make, have the nerve to get nasty. In my opinion, the best thing you can do with this type of flake is assess if they’re really worth it. We’ve all missed an appointment by mistake but if someone has the nerve to get spiteful with you, chances are you don’t want to work with them. If you do, be polite and set your boundaries—and proceed with caution as they can turn into a blizzard.
Common verbal excuses:
- “I’m really busy here so I’d like you to just get this done for me.” (After they don’t let you make a pitch, won’t give you any background material but expect you to deliver the finished product yesterday with little to no guidance.)
- “I’ve been sitting in my office waiting for you to call back.” (After they missed your phone appointment, had your number and never bothered to try to hit you back.)
Even though the warmer climates are among many of us, flakes will still rain down from time to time. The best thing to do is recognize them and stand your ground. While we all want to be accommodating to our clients, we need to institute the controls to ensure that our time is respected, too.
And if you’re not into snow, you can always flake out on a flake, I suppose.
Kristen Fischer is a freelance writer and author living in New Jersey. She is the author of Creatively Self-Employed: How Writers and Artists Deal with Career Ups and Downs.






















pixelbud
September 10th, 2008
Great job Kristen — so true. In the past I’ve gotten mostly Wet and Icy flakes. Mainly Icy… I tend to dodge flakes as best as possible.
I prefer the warm balmy happy clients
Janet Martin Copywriter
September 10th, 2008
My person fav is, “Why don’t you write this up as a sample so I can decide if I want to hire you?”
Mr.Mikey
September 10th, 2008
I had a client that started as a wet flake, then after a couple of months decided he wanted a wopper of a site ( customer log ins, galleries, CMS, helpdesk intergration etc etc ) Then after going through rates and drawing up a contract, decided he just wanted a single webpage with his phone number on it!
Michael
September 10th, 2008
Kristen, you’ve uncovered yet another gem.
Why? Because with this post you’ve illuminated yet another reason why blogs are valuable.
And why it is so valuable to list posts such as this one in one’s “fave’ section on one’s company/personal blog.
Reason being is that your client reads your blog, your client sees something you’ve “made note of”, client then reads blog about how they’re flaky, then decides to be a better client.
Again. thanks!
Colin Browne
September 10th, 2008
Nice post. I have an extra kind of flaky client to add to the list:
It’s a reputable and pretty big corporate who answers emails with generally only a few words, but always less than a complete sentence. Sometimes they make sense, other times you have to really scratch your head. As far as they are concerned they’ve possibly answered you sufficiently, but you always suspect they’re just taking the piss. The so-called regular work that you were promised in the first meeting turns out to be very erratic and they generally give you a grand total of 1 working day to design an entire brochure. They give you a brief description of what they want to achieve in the project and always say you know enough about the company to handle the rest of the content.
You may have guessed the content gets revised three times because you were supposed to magically assume they closed one of their divisions and replaced it with another one, despite not even posting it on their website. Could you just illustrate the product quickly instead of photographing it? This is a regular request on one of the few occasions they’re not too busy to take your call.
They dispute the printing quote. You end up not making any extra on the printing because they all of a sudden found time to get their own quotes using the specifications from yours.
So after all that, when the headache of the project is eventually finished and you send your invoice, they notify you that their accounts department have converted all invoices to 30 days as of last week. When you deliver the printed brochures a week later, two thirds of the staff emerge from their offices and applaud you for getting it done so quickly and are really pleased and happy with the quality. There’s a big round of sincere appreciation and promises of plenty of future work. You drive away feeling like you desperately need another weekend, and it’s only Tuesday.
Kate
September 10th, 2008
Here’s what I do: I never ever ever reschedule no-shows, unless they have called me to apologize profusely, because here is what I have found: if they blow off one meeting, and you give them another one, they will blow it off too, and a 3rd and a 4th. I don’t refuse to work with the client, I just won’t schedule any more personal meetings, that’s all. I just say, sorry, you missed our meeting and my policy is to not reschedule, but you can email me your info and we can hook up by phone. I know the worry is that you’ll lose the client, but sometimes its best to just let them go. Yes, they’ll go to google and find someone else, let them. Are they your ideal client? I hardly ever lose the client when I do this, it’s amazing actually how much they want to be accommodating after that. Something about showing them I would actually walk away made the service more desirable, doing the “take away” as they say in sales.
lena
September 10th, 2008
this is funny, because when reading this article as well as the title i was thinking of web designers. this post suits them as well. I know a lot of individuals who always have problems with them being so unprofessional and I myself have experienced it numerous times….it’s like an epidemic and i really wish that there were more out there that were professional and didn’t flake out on projects so often.
Travis King
September 11th, 2008
Lena, I’ll have to introduce you to the most enjoyable designer you’ve ever hired
Benek
September 11th, 2008
Great analogies Kristen. I’ve definitely dealt with all of these kinds of flakes.
So, continuing the analogy, what kind of flake would the ideal client be, or are they not a flake at all?
crowd
September 11th, 2008
Heh, I have some of every kind. Feels terrible at the beginning, but when you pass the barrier and get into their skin they become pretty easy to deal with.
Yes, they lose time and effords for no extra pay, if you invest some nerves to keep smiling they turn in to “why are the otheres always so sour” and come back to you as their personal saver. Once broken, you are the one who sets the conditions and they almost never argue about them.
Kristen
September 11th, 2008
The ideal client would never flake:)
Seraphim Collective
September 11th, 2008
This was a good read, and a funny one at that; because I’m ran into all of these types of clients. This just brought back some memories.
frank
September 11th, 2008
This is great.
Jennifer
September 11th, 2008
I’m dealing with an ice cold flake at the moment. Brrrrrrr. She really only turned icy when I sent the invoice for the completed work though.
Amy Derby
September 11th, 2008
Great, funny analogy.
I’ve worked and written for lawyers so long that I’ve learned quickly how to identify the flakes in my potential client base. I’ve also gotten good at telling them “thanks but no thanks.” I don’t have the time or patience for folks like that. 
pab
September 11th, 2008
Great article, had me laughing out loud a few times, I’d like to add the “I’m gonna tell you all about my personal issues and explain why the payment will be late along the way flake”
web design = the new bartender ?
riki
September 12th, 2008
You forgot the ‘Dirty Flakes’ those that have fallen into something that you really don’t want to touch.
You meet the client for the first time in a dingy bar, then after introductions the first thing he says “I went to see an accountant today and he wanted to charge me $50 per hour, isn’t that ridiculous?”
At this point you’re thinking to yourself, I seriously need a drink, I might as well laugh it out.
Then after spending 30minutes, boasting about how successful his business is, he mentions a blog where you can steal some images to use in the design of his homepage.
So then I ask “Won’t the owner of the images be upset when he discovers you’ve ripped them off?”
Client replies: “No he’ll never find out, it’s just a kid in China somewhere, and if he does he’ll probably be honored, that I’ve used them on my site”
At which point it’s time to leave
Linsey Knerl
September 12th, 2008
Ouch. I’ve just experienced the worst kind of flake. The kind that starts out wet and then freezes. Then melts and freezes. I’m not a snow fan, so I did just what you said and put the ball in their court (with no emotion or explanation.) I’ve got too many great clients to spend too much time on stuff like this. Thanks for such a great article!
Sean
September 14th, 2008
My first client was a flake and I fired him. three weeks between emails and total inablity to communicate effectively when emailing. I got his deposit, outsourced the photoshop work and ended up losing money. In the end I got two new clients lined up (almost finished the first of these) and let him go.
Best move I ever made, but it still feels strange to have fired my first client.
Dalton
September 15th, 2008
What about the non-stick flakes?
The ones that at first agree to your concepts and everything seems to be moving forward and even like the design or at least don’t have any major complaints then to your surprise, they simply tell you they don’t like it right when you’re completed with it.
I’ve had 3 of those clients in a row. That’s the most upsetting type of flake, in my opinion.
Kristen
September 15th, 2008
Man I’ll have to write up another article about more types of flakes. You guys have given me so many more types–and they ARE out there!!
marti garaughty
September 16th, 2008
Oh yeah, unfortunately I’ve had em all. I just fired a major flake who keeps uploading junk to their Wordpress blog that has infected them with a virus twice this month and then they’re pi%%ed off that their blog is “not working again”.
Flakes are a waste of time, energy and definitely not worth the $$$. A really nice summary Kristen.