Designers, How many concepts or samples do you provide?
This post has been translated into Spanish by Diana at Artegami.
When you work a design job you will at some point have to present a concept or a sample of the design to the client for their consideration. At various places that I have worked and as a freelancer I have presented anywhere from 1 to 5 concepts at a time. The reasoning behind the different numbers seems to go like this:
We’re the experts, we know what is best. Don’t confuse the client.
The client needs choice. It is their project so they need some level of control.
The client should be getting value for their money.
In the end I settled on three concepts for most jobs but somehow always felt like I was making up extra rubbish to add in when the ‘real’ concept was the first one. So my question is how many concepts do you provide? And do you see any benefits or drawbacks to it? Answer in the poll and/or leave a comment…