Client Research: How Do You Do Your Homework?
When making contact with a client, do you know what they do? What they represent? Who they want to reach? In short, do you know who they are and what they do? Reading about the company or client you do work for is important, this way you get a head start when it comes to contact and to understand their needs.
From years of experience in freelancing, I’ve learned that clients and companies love to see that you know what they do, what they stand for and who they are. If you know a couple of important things about them, they will be surprised, happy to work with you, and they will recommend you to others. Of course, you still need to do a great job for them.
If you get a client who just started their business, make sure that you get them to talk about who they are. New businesses and privateers loves to talk about themselves. What you need to make sure though, is that you keep track, write up small support words and actually keeping yourself updated about them even after the work is done. Because there’s an 80% chance that they will come to you again, if you’ve made them happy with the work you’ve done. When keeping yourself updated on former clients, you increase the chance of making them feel less like only a client to you.
So I only have one question for you: Do you do client research, and if so, how to you go about it?
Let us know about your client research experiences and if you keep updated about your previous clients.