Once you’ve got a newsletter set up to bring you in new clients, you may start to think about what else you can do with the newsletter format to promote your freelance business. One of the options worth considering is sending a newsletter to the clients you’ve already landed.
The logic behind this is clear: if you’ve knocked the socks off of a client already, that company may be more than happy to work with you again. But you need to remind them that you are available and point out the services you offer, particularly beyond what you’ve already done. A newsletter can provide a useful reminder to past clients of your existence.
Of course, you have to be targeting a specific niche of clients if you really want to make sure that your newsletter is effective: it’s much harder to create a broad newsletter that appeals to every client who has ever hired you to design a website than just writing for those clients who operate ecommerce sites. When it comes to newsletters, narrow is good. Continue Reading
“How do I find work?” is one of the toughest questions freelancers face.
While there’s no magical work fairy to grant your wish for new clients, there are things you can do to make it more likely that potential clients find you and hire you. In today’s world, using social media effectively is a key component of this.
In this article, I show you how to use Google Plus to attract, seek out and engage with prospects. I also explain why Google Plus is the place to be – right now – if you want to stay ahead of the game with your online marketing.
Hold tight, it’s going to be an exciting ride! Continue Reading
If you’re a freelancer and you have a blog, you’re probably hoping your posts will impress clients and get them to hire you.
Unfortunately, most freelancer blogs don’t get so much as a nibble, much less a steady stream of clients.
Here is my list of 12 different ways to get prospects subscribing to your blog — and keep them on your email list: Continue Reading
What’s the point of having a newsletter if it doesn’t provide you with paying clients? It takes a lot of work to put together a newsletter regularly, as well as to make people aware that it exists. Unless you’ve got prospects coming from your newsletter, it’s not going to pay for itself.
There are some people who will argue that even if an email newsletter isn’t directly creating new clients for you, it’s a worthwhile endeavor for a freelancer; however, given that we’re more likely to be short on time than companies with multiple team members, there’s no reason to focus on any approach that isn’t directly bringing you new clients. It can take a little while to get a new newsletter performing to its full potential, but if you’ve been publishing emails for months on end with no results, it’s not worth the effort.
That means that you’ve got to invest some of your time into ensuring that your newsletter readers know that you’re selling something. Continue Reading
Freelancing is increasingly a digital profession, especially when it comes to marketing your services.
From writers to designers to coders, most of us spend our lives sitting behind a computer screen with a constant connection to the net.
Even if what you do is rooted in the real world, such as gardening, home help, or construction work, getting clients for your business means engaging online.
One of the best ways to get potential clients to check out your services is having a high search ranking on Google.
Around two thirds of online searches are conducted through Google. That means if you want potential clients to find you easily, your business must show up in Google’s search results. Being on the first page of search results is essential. Research by online advertising network Chitika in 2010 found 94% of traffic from Google comes from being ranked on the first page.
Because of this, Search Engine Optimization (SEO) is a huge industry in online marketing. Until recently, this was often a sleazy “dark art” involving keyword stuffing, backlink building and automated content. Changes to how Google ranks web pages in search results have fortunately put these techiques on the shelf.
That said, there’s still an art to showing up on Google’s front page. Ranking high on Google is now all about producing quality content that’s useful, entertaining or inspiring to your readers. It’s also, increasingly, about engaging socially, and Google Plus is the most important social network in this respect, because it’s the network owned by the search provider.
SEO is no longer a system you can game with cheap tricks. Rather, it’s about being authentic, engaged and socially active.
That’s great news for you, as a freelancer, because it means you can spin search results in your favor without using any high-risk or high-cost SEO tactics.
Let’s take a look at some of the top ways you can use Google Plus to boost your search rankings as a freelancer. Continue Reading
Back in the bad old days, many people would maintain email lists by hand: they would have a text file saved somewhere, with a list of email addresses. Then, whenever they were ready to send out a newsletter, they’d copy all those addresses into the ‘to:’ field of an email. There was no way to easily deal with bounced emails, unsubscribes or anything else that came up.
The right software can make a world of difference in managing your email newsletter. It can automate most of your responsibilities, letting you focus on coming up with great content that will bring in readers.
Deciding between the many options out there for running your newsletter can be a difficult prospect, but if you consider some key points, you can narrow down the field quickly. This will help you choose the best email newsletter software for your freelance business. Continue Reading
Your freelance business is doing something great—no, colossal—and you want to share the news with the world! Before you start emailing your press release and calling every newspaper, magazine, blogger, radio and TV station in the tri-state area, take a deep breath and make a plan.
As the editor of two glossy magazines, I know a thing or two about how to pitch someone like me. There is a right way to do it, and a wrong way to do it. You don’t want to alienate the people who have the power to give you press, so here are some suggestions on how to make a great first impression: Continue Reading
That means posting links, text updates, videos and pictures to your Google Plus page.
In this article, we look at whether it’s really worth posting to Google Plus (spoiler: it is for most freelancers), how to approach sharing on Google Plus, and the types of updates that best engage potential clients.
I’ll also show you how to format your updates, and who you should engage with.
Let’s get started! Continue Reading
It can be difficult to write enough content to fill a newsletter on a regular basis — especially if your newsletter is doing its job and bringing you plenty of work.
But there are ways to minimize the amount of time you need to spend on producing each newsletter. The earlier you can think about these options in the process of establishing your newsletter, the better. You’ll have more opportunities to set up your newsletter so it runs smoothly that way.
Social networking is all about staying in touch with friends and making new contacts. On Google Plus, you add friends by putting them into your circles. You meet new people by hanging out in Google Plus communities.
In this article, I give you a freelancer’s guide to who you should add to your circles, how to meet new people in communities, and how to use communities and circles as a marketing tool.
Let’s get started by looking at what circles are. Continue Reading
When you ask for someone’s email address, you’re asking for something that’s actually fairly valuable: you’ll be able to contact them directly if need be. It’s only reasonable to offer something of valuable in return. That includes valuable content inside your newsletter, but that’s just a start. As potential readers have become more savvy about newsletters, the norm often includes offering a big incentive in exchange for sign ups, like an ebook.
There are a lot of options on what incentives you can offer to potential readers. It’s important, however, to make sure that you’re offering something that matches closely with your audience — the people who could potentially become your clients. If your audience reads white papers, but not ebooks, you can guess what sort of incentive you should offer.
Before leaping in to creating any type of incentive piece, make sure you know exactly what will attract your audience. If necessary, survey a few of the people you’d most like to sign up for your list about what they really need.
So you’ve decided to take the plunge into Google Plus? Good for you!
The first thing you must do is set up your Google Plus freelancer account. In this article, I’ll guide you through the basics of setting up both personal and business Google Plus accounts. I’ll give some technical tips, but my general focus will be on marketing. For the most part, once your account is set up, I’ll assume you can navigate your way around Google Plus, especially given the guidelines and tips Google provides.
Let’s get going and fire up your freelance marketing with some Google juice! Continue Reading