FreelanceSwitch
The Blog Job Board Freelance Book Forums Podcasts Resource Directory

How to Become a Freelance Blog Writer

Leo Babauta

By Leo Babauta

For years now, I’ve done freelance writing for newspapers and magazines as a way to make side income, supplementing my full-time job. But this year, I’ve made the conscious move to freelancing for blogs instead of print publications, to the point where I now make about $2,000 a month as a blog writer (not including my own blog’s income or my full-time salary).

Becoming a freelance blog writer isn’t always easy in the beginning, but I’ve found that it’s vastly more fun and rewarding. It’s worth the effort.

First, let’s talk about what it’s like to be a freelance blog writer. To write a good post, you’ve got to do some research first, and add to that the writing time, and it can take between 90 minutes to 3 hours to write your best stuff. I can generally research and write a good post in 90 minutes if I’ve given it a little thought first (I do my thinking while exercising, driving, showering, etc.). So if you plan to do some freelancing, be sure you’ve got the extra time. I write between 6-7 free-lance posts a week (in addition to the 7-10 I do for my own blog), so that’s about 9-10 hours of work on top of your regular job.

But the cool thing about freelance blog writing is that you can do it from any place, any time of day. So you can write late at night, during your lunch hour, or in the early morning hours. You can do it while traveling, or while sitting through a boring conference. There’s a freedom to it that’s very appealing.

So how do you go about becoming a freelance blog writer? Here are some of my best tips:

Don’t quit your day job. Even if you’d like to become a full-time free-lance writer and eventually quit your job, don’t do it just yet. Test the waters and sharpen your skills before you do anything drastic. I suggest free-lance blogging on the side for at least a few months (if you’re already an experienced writer) and for 6 months or more if you’re completely new to the game. Get good at what you do, develop a relationship with blogs that pay, and get a feel for the workflow necessary.

Create a blog. The first step to freelance blog writing is to create a blog of your own. This will serve as a showcase of your writing, and a way for you to practice your skills. Blog writing isn’t the same as writing for print — not exactly anyway. Many of the same rules apply, but you need to get a good feel for the medium before you ask people to pay you for it. Don’t just write any old thing on your blog — write high-quality articles that would serve as excellent samples to any potential employers.

Get noticed. No one will read your blog at first. Don’t expect the traffic to come immediately. But write great articles with great headlines, submit some of them to social media such as Digg and Netscape, and you might get a few hits. If you get some popular articles, you could get some regular readers. Once you’ve got some subscribers (a couple hundred would be awesome), don’t submit your stuff to the social media — let your readers do it for you. And they will, if the article is worthy. If it’s not worthy, you don’t want to submit it anyway. The effect of a popular article — or more accurately, a few popular articles — is big, in terms of becoming a freelancer. It gets you noticed by other blogs, and they’re your real market.

Guest blog. Another great way to get noticed. Write to a bigger blogger and offer to do a guest post. Suggest a great idea for a guest post, one that will do well for the blogger. Include links to some of your best posts as a writing sample. If you write to 10 good blogs (start with the medium-sized blogs at first, not the ones in the Technorati Top 100), you might get 1-2 say yes. If so, rejoice! Now write an awesome post for them, with a link back to your blog at the end. Do a few of these, and you’ll get a wider audience for your own blog, and even better, you’ll begin to get noticed more. And that’s how you begin to brand yourself as a good writer.

Write to good blogs. Once you’ve developed a brand for yourself, and gotten yourself noticed, and developed a good sample of writing on your own blog and elsewhere, take the plunge and write to some of the bigger blogs. The ones with some money, because the smaller ones (written by one person) can’t pay you. Send a polite email, asking if they have any openings for freelance writers. Tell them a little about yourself (be very brief), include a link to your blog and a couple of your best articles. Offer to write just one article as a trial run. Write to 10 good blogs and see if you get any response.

Look on freelance job boards. FreelanceSwitch.com has a job board, and a number of other blogs have good job boards too. Keep your eye open for blogs looking for writers, especially in a niche that you’re knowledgeable about. Feel free to post yourself as a writer looking for work, with a link back to your blog. Apply for a bunch of jobs, just to see what they have to offer.

Know your worth. Have a target per-hour rate that you’d like to charge. And charge a little below that when you first start, just to get your foot in the door. Once you’ve been writing a little while (a few weeks) at the lower rate, only take jobs at your higher rate after that.

Give your best. If you do get a freelance writing gig with a blog, or a trial post or two, be sure to submit y our very, very best stuff. Only submit a post that has a chance of doing extremely well on Digg or Delicious. A mediocre post doesn’t help the blog you’re writing for, and certainly doesn’t help you.

Meet your deadlines. This is an obvious one, but if you constantly miss deadlines, you will appear unprofessional. If I’m an editor with the choice of hiring one good writer who meets deadlines and another good writer who misses them, guess who I’m going with. And your reputation is all you have to go on.

Know your topic. It’s best to write about stuff you know. If you know nothing about a topic, you will probably look dumb. If you only know a little about a topic, research it like crazy until you know a ton. Writing about topics you’re already very familiar with will save you a lot of time, and will probably be a much better read.

Professional details. As a professional blog writer, be sure to insist on a contract, and know the other details of a job before you start: the payment rate, when and how they’ll pay you, the desired length of the post, what format it should be submitted in, whether images or other media are required, the exact deadline, how to submit it, etc.

Leave a Comment
  1. This is a great article and inspiring. Compact and concise.

  2. Good read, nice tips… would be good for ‘pro’ bloggers who wouldn’t mind getting an extra buck here or there.

    It’s quite interesting because many magazines, newspapers, etc are now actually looking for their new writers via blogs

  3. Can you provide links to other articles you have written on other sites? I would like to see the level and quality at which writers need to be writing at.

  4. As a full time freelancer myself, this is a good read. Though I do not write for any other blogs yet I have been approached by a few, unfortunately all of them run as soon as they hear money.

  5. This is another great article with very useful tips. I am hoping to pick up more blogging work, too!

  6. Ok, so this is precisely waht I want to do - freelance blogging. I’ve got two steady gigs now, but I’d like to add just a couple more. Your tips were terrific and I’m going to apply them. Thanks for the great post.

  7. Thank you for the guidelines.
    I started my blog just 3 weeks before. Now I write consistently and trying to write offer good content. On my second week of blog posting I got an offer to write in a popular blog. Even it was not very close to my expertise, I accepted it and writing already for a week. Enjoying writing for myself and also for others. Feels nice when you are recognized.

    Rajesh Shakya

  8. Great Post! I’ve never really thought about freelance blogging, but it definitely sounds like something to think about.

  9. Bottom line - just get blogging! It’s amazing how many lucrative jobs I’ve gotten via my blogs. Plus my blogs have been a great way to show case my writing just as much as clips, samples, etc.

  10. Gravatar

    Esme Vos

    I started my blog, http://www.muniwireless.com, in June 2003. Now it’s a small media company with conferences, webinars, quarterly magazine. I posted a series of articles on how I turned my blog into a media business here: http://www.pjentrepreneur.com.

  11. Great advice! I’m beginning to do most of things things, and my next step is to grab me a domain/web hosting as well.!

  12. I’ve been trying to figure out how to become a better blogger and get more out of my blog. Your advice is always appreciated/valuable.

    - Thanks

  13. Thanks for the nice comments, everyone!

    @Fiaz: As for links to other articles I’ve written, you can see a number of ones I’ve written here on this site (see the first 4 under Related Posts above, or the Blog Writing and Productivity columns in the Columns section in the right column) or you can go to my site (zenhabits.net) and I’ve provided links to other articles I’ve written elsewhere.

  14. Leo, thanks for the great tips on how to work toward becoming a freelance blog writer…it does seem to be the wave of the future…

  15. I have two blogs:
    http://www.kristenfischer.com/myblog.htm

    and my book blog, with more of a niche:
    http://www.creativelyselfemployed.com/blog.htm

    Share your blogs, guys, I’d love to check them out!

  16. Great article, you inspired me a lot!

  17. Excellent article. While working on your blog to get noticed, you can also find ways to monetize it. Often you’ll find out to be more profitable to blog for yourself, instead of looking for freelance gigs

  18. I second all the “great article” comments. I’m a freelance writer who’s gotten tons of work/referrals through my blogs (I have more than one to deal with the different topics I write about), and I also contribute to several other blogs - although blogging isn’t the only kind of writing I do, it’s definitely a significant part. Blogging and the ability to write for the web are only going to get more popular/useful in the future too.

  19. Hello,

    I’ve been writing for a number of blogs and have stopped, partly because the pay is so very low - can you expand on how much blogging you have to do to bring in that amount of money?

    I really think people should proceed with caution. In the long-run, surely it’s possible and desirable to make money from your own blogs as opposed to other peoples’ - the sort that are advertised on job boards?

    Also, the quality of the end prodcut can be so poor, with no sub-editor or more senior team to challenge what you write.

    So if you are writing for a blog as a “stepping stone” to higher paid jobs - then there may be an element of being lulled into a false sense of security - a more experienced editor may not be so impressed with blogging experience.

    Which would you rather, one piece for a magazine or newspaper that can earn you up to £3,000 as some will, or in some cases, 1,000 blog posts to reach the same sum?

    There are as you identify some excellent career-enhancing elements of blogging and some excellent writers blogging - but I do hope you don’t mind me highlighting some of the ‘down’ sides too.

    All the best to you.

  20. A common illness here: You’re blogging about blogging, again. You’re really, really good at it. I only hope we all remember to realize how much more interesting the Internet is, for everyone, when we’re not writing about writing, blogging about blogging, freelancing about freelancing.

    The way out of this self-referencing insanity relates to the next-to-last item you listed: “Know your topic.” My advice is, don’t let your domain/design/brand jail you up, your ideas, your creativity. Try different topics, different themes, on different domains. Don’t tag, register new domains. It works.

    There’s more to life than the Internet. Please write about it.

  21. I’ve thought about freelancing blogs, but never really put any effort beyond that. This article, has given me a little inspiration to give it a try.

  22. Very interesting article. We run a freelancers marketplace (http://www.peopleperhour.com), it might be worth adding it as a category in Writing (we currently have a Web Content).

    Interestingly, we did have projects posted on finding a freelancer writer for blogs but never had any bids from writers..

  23. Just another example that we got today:
    http://www.peopleperhour.com/view_listings.php?id=450

    @Linda - It appears to be true that the budget is lower for blog writing than newspapers/magazine, but then again I guess it’s a different type of writing (and readership).

  24. Excellent article, Leo. I know a few people who prefer freelance blogging to more traditional freelance writing jobs. It’s nice to hear some feedback and tips from someone who’s doing it.

  25. I was hired to write a series of articles for the micro-blog of a major retail chain. Unlike a normal blog that is typically posted the day you write it, these are submitted via email to the client for approval and published a few weeks later. The articles average 400 words and the research takes quite a bit of time for me (1-2 days) because they are fact-based rather than opinion-based.

    I am paid $50/article (including 1 set of corrections). Additional sets of corrections are $25. I find that encourages the client to be more specific about their needs.

    I was just sent a contract to sign. The contract states that I grant the client the rights to publish my articles in any form. Is this standard? Blog articles typically pay less than print. Shouldn’t they have to pay an additional fee to use my articles in print?

    Any insight would be greatly appreciated.

  26. We are a Medical Assisatant School interested in hiring a blogger to help promote our online medical assistant classes at http://www.medassistant.org - If interested please contact us.

  27. Good article. I’ve noticed that even having a blog hardly anyone reads is incredibly helpful in getting blogging jobs. As long as you can prove you are out there and actually capable of what you claim, you can find a lot of opportunity.

  28. Great post.

    Another amazing resource is :
    http://internetfreelancer.blogspot.com/

  29. Nice post, find webmasters who need blog writer at http://www.savvylance.com

    thanks.

Leave a Trackback