Attn Freelance Writers: How to Get More Work from Existing Clients

Photo by Yves Lorson.

One of the best ways to increase your income as a freelance writer is not to market for more work (ie, new clients), but to get it from existing clients. This is an often overlooked marketing method and missing it is like throwing money out the window.

Employing the 80/20 Marketing Rule

There’s a time-honored, marketing rule of thumb that says 80% of your sales will come from 20% of your clients. Most of us spend 80% of our time chasing after new clients. Switching that algorithm, for example, spending 80% of your time massaging your existing client base, would be a much better use of time.

Following is a 3-step plan designed to get more work from your existing client base. Continue Reading