Will Kenny has been freelancing as a content developer for more than twenty years. His multiple personalities include: developing training and employee communications for large corporations (Best Training Practices); helping individual consultants and very small businesses focus their target markets, products, and messages (Best Coaching Practices); and "ghost writing" business communications, such as e-zines, information products, and marketing materials (Best Writing Practices). He likes giving advice to businesses because 1) they listen, and 2) they pay him, unlike his kids.

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