To many designers, “revisions” can be a dirty word.

I think the reason for this is the fact that these three little syllables can have so many radically different meanings from project to project. It’s unpredictable. Revisions are normal, even expected in virtually every project. The trick is to be smart and proactive from the very beginning of each project in order to streamline and get the most out of the revision process. Because if you don’t properly plan, you can end up on a never-ending logo revision merry-go-round. I don’t know about you, but I just don’t have the stomach for that.

While it is rare to nail what the client is going for in round one, it’s gratifying to be able to get it right by round two or three. There are several things you can do to stack those odds in your favor from the very beginning. Continue Reading

The graphic designer leave behind has, ironically, been left behind in recent years. Its something that is heavily focused on in design school, but rarely is it put into practice in the real world. I think that’s a shame.

If you made a good impression on your potential client or interviewer, the leave-behind is such a great opportunity to make that impression last. When done right, leaving something tangible behind will help keep you top-of-mind, which will increase your chances of landing the job. Continue Reading