7 Sins of Website Copywriting That Send Prospects Fleeing
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Credit: Jeancliclac on Photodune
Let’s look at seven major blunders that appear on the freelancer’s sites on a regular basis.
Remember: your website is your virtual salesperson. The design is the way that salesperson is dressed. It makes the first impression. But the copy are the words coming out of that salesperson’s mouth: that’s what will make or break the sale.
When a prospect is looking at your site, they have a question in their mind: “Do I want to hire this person?” Your copy’s job is to make sure the answer is “Yes!” as often as possible.
