How to Make the Web Work for Your Business in 5 Steps

Photo by josef.stuefer.

I know everyone is looking for places where they can get more customers, so I’m going to tell a story. Let’s call this the tale of two friends.

I have one friend that I’ve known for quite a while, and a few years ago, I said to him, “Why don’t you have a small website for your business?” He runs a small business where his client base spends their money with him on a discretionary basis — that is, it’s for entertainment purposes.

They have to physically visit his business location to use his services, and even though he could sell merchandise online, it makes no sense because most vendors could beat his prices.

Looking around his office, he had some computer from the prehistoric era that had dial-up and nothing else. He would never, never really embrace the web like he needs to generate business from it.

Another friend of mine, Bob The Chiropractor, just started his business recently in the face of the recession. He runs a chiropractic business, but I met him previously at a marketing company, so he’s really a businessman that happens to be a chiropractor, instead of the other way around.

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