Email Marketing for Freelancers

There’s some talk around the Web that email marketing is becoming a thing of the past due to the popularity of social networks. I beg to differ. Consider this: According to a recent Direct Marketing Association study, email marketing’s average return on investment (ROI) is a whopping $45.05 US for every dollar spent. That makes it the highest return of any marketing channel. Even other Internet marketing methods pale with an ROI of $19.94 for every dollar spent.

If an e-newsletter or or other email tool isn’t in your marketing toolbox, the above fact alone should pique your interest. Here are some other bits of information to excite your inner email marketer.

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