Portfolio Zen 1

I always felt if the world was organised properly I’d be besieged by people asking me to shoot great photographic jobs because of course it’s obvious I’m a cool dude, a knockout creative professional as well as an all round wonderful person – so what is there to worry about? The work should roll in!

Unfortunately for some unknown reason the personal charisma strategy proved to be a total dud in generating work. Clients of little faith or vision have this curious notion I should present a portfolio of some relevance to the job at hand before they will even consider coming across with anything for me to point a camera at.

So, over the years I’ve spent a lot of time pondering what I should include in these portfolios and what I should exclude and how I should structure the flow of images so that clients are inspired and convinced that I’m the guy for the job. The hardest thing of all is getting free of how you think it should work and getting to where you have a handle on how it actually works.

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