To Firm or Not to Firm? How to Choose Between Going Solo or Going Big
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Before going out on their own, many freelancers struggle with the idea of how to position themselves in their market of expertise. Considering many freelancers have at one time worked in an agency setting, it’s tempting to have the agency mind-set when crafting your promotional materials.
For example, the decision of whether to use ‘I’ or ‘We’ can dramatically affect the way you’re perceived by prospective clients; “We can deliver excellent results” sounds much larger than “I can deliver excellent results”. The big question, then, is this: do you want to be an agency or a freelancer? Continue Reading
