Discovering and Focusing on High Leverage Business Tasks

OK, I know, “high leverage” is a cliché, and I am sorry for using this term. But at the same time it’s the one that perfectly describes the message I have for you today.

And the message is: do what matters, quit the meaningless.

If you’re a freelancer, an online business owner, or a blogger then just stop for a minute, and be honest with yourself… is it really possible that everything you do in your business is the absolute highest leverage stuff you could (and should) be doing?

Can it be that some of your tasks are truly meaningless?

To find out, first let’s talk about: What high leverage activities are. As in, let’s define them.

In finance (as Wikipedia teaches us), leverage is a general term for any technique to multiply gains and losses.

We can use this definition to understand high leverage activities as well. So in essence, high leverage activities are everything you can do to multiply your current effects.

Or in plain English, high leverage activities are those that bring the best effects with the least work. Continue Reading