For many of us heavily invested in eCommerce, the an economic recession has one positive spin: it bolsters and quickens our culture’s direction online. We are increasingly moving to the Web not just for product research, but actual browsing and buying. This year, more shoppers are comfortably online for all the reasons we expect: 24/7 access, no lines, gas prices, convenience.
In terms of marketing, online sales success is also thanks to well-crafted offers and promotions like free shipping and discounts that quickly expire. These are delivered through the simple, workaday effort of links in emails. Despite issues with spam, email is still a hardworking champion for sales and currently the ultimate marketing delivery vehicle for an online audience.
Photo by Dplanet::.
If you’ve been freelancing for awhile, you may have come to the financial crossroads of Mom and Pop versus larger companies. I think it’s far easier to make money with big clients who wield big budgets, who understand the creative process and the importance of marketing and advertising.
In 2004, after a decade of copywriting in ad agencies, I took my first position inside the marketing department of a large corporation. Suddenly I was across the aisle. For three years I interviewed dozens of freelancers and small agencies for projects in print, Web, and broadcast. I learned firsthand what worked and what failed during the interview process from the corporate perspective.
This experience has served me well. I developed a playbook of do’s and don’ts that has been tested and honed for my style in the freelance arena with Fortune 500s. If you’re courting corporate clients, here are 10 tips to consider during the interview process to land your next big gig. Continue Reading