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Five Reasons Why Freelancers Should Blog



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By Daniel Scocco

To blog or not to blog, that is the question!

Whether you are a freelance coder, designer or writer, you certainly need to look for opportunities to increase your exposure. The more visibility you have, the higher the quantity and quality of work that will appear.

Could a blog be the right marketing tool? The blogging phenomenon is expanding rapidly. It would be difficult browse around the Internet for 30 minutes without crossing one. As a freelancer, however, would a blog represent a smart career move? In one word: absolutely! Below you’ll find five reasons why any freelancer should blog.

Grow your network

There is an old business saying that goes like this: “It is not about what you know but who you know.” As a freelancer, this is particularly true. The difference between getting big projects knocking at your door and having to hunt down for cents here and there might come from your network.

Ideally you want to have as many people as possible aware of your work. Better yet, you want this people to endorse your work and refer it to their friends.

What a better tool for that purpose than a blog? Some time ago websites would communicate unilaterally. The website owner would publish some information and the visitors would absorb it. That was quite unbalanced, and it was difficult for relationships to blossom along the way.

Blogs, on the other hand, have many features that make this communication bilateral. Readers are able to comment and interact directly with the author and with fellow readers. Other bloggers are also able to interact with the author, creating a vast web of relationships.

This structure makes blogs almost perfect networking tools.
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