Old-school Marketing for Old-school Clients: Using Pamphlets, Letters and Postcards
You already have a great skill that’s in demand. Perhaps you’re the best-of-the-best with Photoshop and Illustrator, or maybe your ability to write PHP code is simply unmatched.
No matter your trade, the one ability every freelancer can benefit from is the art of having clients chase you for work. There are a number of posts on setting up a great online portfolio but sometimes using old-fashioned postal mail can grab the older generation of business owners that probably haven’t seen your impressive portfolio.
Sending letters, postcards or pamphlets takes both time and money so you can’t afford to make any mistakes. Here are nine tips to make your next mailing stand out and ensure that the recipient takes the time to read your costly marketing materials! Continue Reading
