How to Unlock Your Creative Motivation

Photo by srboisvert.

So, you’ve got a good idea; a creative solution for a brief. Or you’ve just won a pitch. Fabulous. Now you’ve got to build the thing. If you can do that with the effortless lubrication of motivation from start to finish you’re lucky (and a bit unusual). If, like most of us, you find there are parts of the process where drive is a struggle, read on …

Take a look at these five key motivations for the creative process and work out where the force is strong with you. Tailoring your work to suit your strengths and compensate for your weaknesses can mean jobs become rewarding activities rather than laborious headaches.

Most people are strongly motivated by only one or two of the following. It might help to imagine recent projects from your own work. Think of examples where you were involved in the job from start to finish and see if you can spot any patterns. Continue Reading