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6 Steps To Scaling Your Freelance Business



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Isn’t it about time you got a raise?

As freelancers, it can be difficult to make that happen. Sure, we might be making a comfortable living today, but what about tomorrow? If you’re supporting a growing family or if you’re looking to upgrade your lifestyle, you’d better start thinking beyond just your next project. You must begin thinking about how to scale your freelance business.

So how do you do that? Most freelancer’s incomes are tied directly to their time. Since there are only so many hours in the day, how do we break through our income ceiling? The answer boils down to this: Stop working alone.

In this article, I will outline six steps you can take to scale up your freelance business, and grow your income, without sacrificing your leisure time.

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Keep Your Sanity by Managing Client Expectations



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Being a freelance web designer certainly has its perks. You get to make your own hours, set your own rates, and control your own professional destiny. I’d add that designing for the web, like any freelance field, is a craft that most of us are truly passionate about. There’s something about the merging of beautiful design and cutting edge technology that keeps our creative juices flowing and keeps us endlessly engaged in our work.

But as any freelancer or small business owner knows, sketching diagrams, arranging pixels and constructing code make up only a small part of this profession. At the beginning and the end of the day, it’s still a business, which brings it’s own inherent challenges. At the top of the list is something we all must deal with every day: managing client expectations.

In this article, I intend to cover several aspects of working with clients as a freelance web designer (but these tips apply to any freelance profession, really). These are all based on my own experiences and lessons learned the hard way.

The tips I offer here will benefit not only the health and stability of your business, but your own personal health and well-being as well. Stress is a killer. When you’re running your own business, stress often goes unnoticed to outsiders as and sometimes yourself. By effectively managing your client relationships, you’re also keeping your own stress level in check. When you’re feeling good, you do good work and prosper. It’s as simple as that. So let’s get into it. Continue Reading

Why I Believe in Pricing Work Based on Value



For freelancers, the question of how to price your services is always up for debate. Should you charge by the hour or per project? What should your hourly rate be? What type of payment terms should you require? The answers to these questions will vary based on your industry, your reputation, and your personal preferences for your business. But there is one thing that I believe should factor into every pricing decision you make:

Price your services based on value. Continue Reading

Rules for Successful Client-Freelancer Working Relationships



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So you’ve hired a freelancer to help you achieve your business goals. Now what?

It’s vitally important that you, as the client, do your part in fostering a positive working relationship with your contractor. Embarking on a new project can be overwhelming, especially if it involves technical aspects (such as web design). That’s why you’ve hired an expert!

But in order to make your project a success, you need to develop a solid working relationship, and be aware of some basic “rules” when working with a freelancer.

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10 Simple Steps to Landing More Gigs



We know all about the rewards of working as a freelancer. Flexible schedules, a variety of projects, little or even no commuting. But this lifestyle doesn’t come easy.

Finding success as a freelancer requires a steady stream of paying gigs. Obtaining new business through referrals is great, but referrals alone won’t keep your schedule packed with paying jobs, especially when you’re just starting out.

Online classifieds such as Craigslist and the FreelanceSwitch job board are great places to generate new business leads. In this economy, the competition for work is fierce. To stay ahead, you must combine two key elements in your approach:

  • Quantity: The more jobs you respond to, the more potential leads you create.
  • Quality: Present yourself well and stand out from the crowd.

Here are some tools and tips to help you land more freelance gigs:

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