One of the most difficult things to deal with when working with a client is when they’re unengaged, absent, missing, and seemingly disinterested in the work you’re doing.
Developers and designers people crave recognition. We love hearing “this is wonderful”, whether it’s from a peer, client, or anonymous blog comment. Most of us want our clients to be eager to validate and review the work we produce immediately. After all, they’re spending a lot of money on you and staking a lot on your success or failure – shouldn’t they be obsessed?
If you’ve been freelancing for a while, you know how dangerous an unengaged client can be. A while back, one of our clients provided a laundry list of changes as we were ready to deliver him a finished product. The month leading up to delivery was a month of tacid approval and nodding of heads. Where was this coming from, and why are we just learning about it now?