Certifications are not just for the employed because they can be equally beneficial for those that are self-employed, such as freelancers.

The benefits of getting a certification can include enhanced knowledge, more clients, more authority in the field, and more income.

Some creatives do not have certifications available to them, but it is very much an option for programmers, IT professionals, web developers, and graphic designers.

Certifications are generally not required by most clients, but some of them will prefer to hire certified professionals because they view them as being more qualified, higher skilled, and more reliable. Here are some of the most useful credentials for freelancers to pursue. Continue Reading

Time is money for freelancers, but sometimes giving it away can benefit you in the long run. Providing free advice through social media channels, offering a free eBook, giving away a free newsletter, or offering free consultations, are all excellent strategies used to build upon your client list.

That is not to say that you want people to become accustomed to receiving your services for nothing, but providing some key information to potential clients for free will provide you with more exposure. This marketing method draws in new clients by allowing them to become familiar with you and your work.

Here are powerful, proven techniques to capitalize on these freebie marketing techniques. Continue Reading