As freelancers, we sometimes tend to think that branding is only about being different enough to attract clients. We want to stand out, so we spend hours adjusting our logo.
But great brands are more than an attractive symbol alone.
Great brands have values. They’re passionate about these values too. They respect the goals of their customers and they keep their promises. They strive to make a positive impact. They tell stories and capture the imagination of those they speak to. Brands that believe in the work they do for others are the exceptional ones.
Nike+ doesn’t tell you that wearing their shoes will make you the next Michael Jordan. They focus on helping their customers be the best athletes they can be because they believe in human potential.
Creating a great brand is essential to the success of your freelance business. Go beyond the skin and dig for the core of your brand identity. It’s a story, a feeling, and a goal to create things of value. That’s where your brand exists.
Here are 101 branding tips to help you improve your freelance identity and help your business succeed:
As freelancers in creative fields we’re faced with a unique situation. That is, the combination of art (or creativity) and business. We need to use our left and right brains to the maximum, each with the same amount of effort and dedication every day.
There’s not a lot of average jobs in the world that require such attention to two seemingly opposing fields. But then again, we’re not average.
Having the ability to conceptualize a client’s vision and turn it into a well-crafted piece, you should have no problem bridging the gaps between the art and business realms of your freelancing career.
The truth is, combining and balancing your art (that is, whatever you create with a deep interest or passion) with smart business sense (that is, marketing and selling your art or creative services to paying clients) just takes some focus and effort.
The first step is figuring out which mindset you’re already in – the artistic or the business mindset, and then you’ll need to learn to balance these mindsets to optimize your success.
Creativity is the result of how you think. Practicing the habits of creative thinking allows you to break the barrier of what’s achievable. Better freelancing skills, better clients, and the ability to get through tough situations are just a few of the things creative thinking brings.
According to a global study by Adobe, “only 1 in 4 believe they are living up to their creative potential.” That’s a sad fact due to what’s truly possible. But what’s the good news here? Well, freelancers know how important the strive for creativity is. Plus we have the opportunity to create all day long.
Whether you’re stuck in a creative rut or you want to maximize your creative thinking potential, here are the habits of creative thinkers to learn from.
1. Learn Something New Every Day
There’s one simple fact you need to know in order to succeed. In order to have the life you want. To live beyond the confined space of so-called life. And to spark your imagination so you can do the best work possible.
Here it is.
“Everything around you that you call life was made up by people that were no smarter than you. You can change it. You can influence it. You can build your own things that other people can use.” – Steve Jobs
Well said Mr. Jobs. Well said.
Creative minds don’t let other’s achievements affect their own creation of something remarkable. If you think you can’t do something – write a novel, code a website, or make a product you believe people will need – think again. Think about the fact that everything you see right now was created by someone. Did they have some sort of superpower?
No. They were a creative thinker who practiced the habits of creative thinking truly and passionately.