There are times when creating a logo can seem overwhelming. But in an industry where efficiency is key, I’ve learned a few tricks that help me to create logos that are effective, meet my clients’ objectives, and are portfolio pieces that I feel proud of.

Today I’m going to walk you through my logo design creation process, and what better way to walk you through it than by using a client case study?

Meet The Modern Woman’s Divorce Guide, a web-based divorce how-to that also empowers women.

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Photo by Thiru Murugan.

Let’s face it. It’s trendy to “be green.” Companies across the US are trying to sell customers with their green-washing; “we’re eco-friendly,” “good for the earth,” “we’ve gone green”, etc. With all of the slogans, it’s hard to know which services and products are actually dedicated to helping the environment.

Consumers are listening to these messages and studies have shown that now-a-days people are making more of an effort, as a whole, to be environmentally conscious. So you’ve decided to join in. Whether you’re looking to give your company a green-overhaul, or whether you’re just doing your part here and there, I have a few ideas that may help.

What if you could take part in the race to save the earth just by bettering your marketing materials? It’s surely a small step in the right direction.

The following is a list of ideas that will not only help you to be a greener person/business, but they will help you to promote your business as well. Continue Reading